Your Coastal Real Estate Expert – You’ve Got a Friend at the Beach.

I’m John Rackley **, a South Carolina licensed real estate broker (LLR #98521) with Real Broker, LLC. and mortgage loan originator (NMLS #161352) with PrimeLending based in North Myrtle Beach, serving the entire Grand Strand coastal region.

As a U.S. military veteran, I bring the same integrity, loyalty, and commitment to my clients that I lived by in service to our country. My mission is to be your trusted advisor, guiding you through the buying or selling process with professionalism, clear communication, and dedication to your best interests.

Along with years of experience, I hold five professional designations that reflect my specialized expertise:

• Accredited Buyer’s Representative (ABR®): Helping buyers find and secure the right property with confidence.

• Seniors Real Estate Specialist (SRES®): Guiding clients aged 50+ through downsizing, relocation, retirement living, and estate planning transitions.

• Seller Representative Specialist (SRS): Providing sellers with proven marketing strategies, staging, pricing, and negotiation expertise.

• Pricing Strategy Advisor (PSA): Delivering accurate valuations and comparative market analysis to help clients price smart and sell strong.

• Real Estate Negotiation Expert (RENE): Advocating fiercely at the negotiation table to protect your interests and achieve optimal results.

My focus is personalized, client-centered service. I take the time to understand your goals, whether you’re relocating, retiring, or investing in a coastal property. You’ll work directly with me from our first conversation to the closing table, knowing you have a partner fully committed to your success.

A trusted team supports me behind the scenes, handling paperwork, scheduling, and details — freeing me to focus on what matters most: helping you find the perfect home, condo, or investment property on the South Carolina coast.

If you’re looking for a loyal, relationship-driven real estate professional with strong values, local expertise, and specialized training, you’ve come to the right place.

And remember, You’ve Got a Friend at the Beach. 🌊🏡

**The individual mentioned is licensed by the state of SC as both a mortgage loan
originator and real estate agent and may serve in a dual capacity if you choose, but it is
not mandatory that they serve in both roles in order for you to obtain only one of their
services. PrimeLending is not affiliated with other mentioned companies. All loans
subject to credit approval. Rates and fees subject to change. ©2025 PrimeLending, a
PlainsCapital Company (PrimeLending). (NMLS: 13649) Equal Housing Lender.
PrimeLending is a wholly owned subsidiary of a state-chartered bank and is an exempt
lender in SC. V010918